Reda Melhaoui, Youssef Moflih and Nawal SNOUSSI 2025. Territorial Communication as a Lever for Regional Attractiveness: An Exploratory Study in Morocco. International Journal of Scientific Research and Innovative Studies. 4, 4 (Aug. 2025), 139–153. DOI:https://doi.org/10.63883/ijsrisjournal.v4i4.438.