International Journal of Scientific Research and Innovative Studies

Tourist Engagement in the Digital Age: The Catalytic Role of Content Marketing for Sustainable Destination Promotion

2025-09-04T21:34:10+00:00

This research article aims to assess the impact of content marketing on promoting sustainable tourism for a specific destination. We will examine how the creation and dissemination of digital content (photos, videos, social networks) influence tourists' perceptions and encourage them to adopt more responsible behaviors. The methodology will combine a literature review on both concepts (content marketing and sustainable tourism) with an empirical case study of the Moroccan city destination Agadir. The study proposes a quantitative approach based on an online and on-site questionnaire administered to a large sample of tourists who have stayed in Agadir. The analysis of the data collected using statistical techniques will measure the correlation between exposure to promotional digital content and tourists' propensity to engage in sustainable tourism activities. The expected results should make it possible to identify strategic recommendations for the Regional Tourism Council (CRT) of Agadir, the Moroccan National Tourism Office (ONMT) and private stakeholders, in order to optimize their communication campaigns and strengthen the image of the city as a destination that respects the environment and local culture.

Keywords : Content Marketing, Sustainable Tourism, Tourist Destination, Engagement, Tourists.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/410

The New Brachylogy as Thinking Fictions in the Writings of Abdelfattah Kilito: The Case of The Arabs and the Art of Storytelling: A Strange Familiarity and The Tongue of Adam

2025-09-07T21:50:10+00:00

Abdelfattah Kilito’s writings explore the possible interactions between the movement of thought and fictional experience. This new conception of contemporary narrative is not limited to a simple hybridization of literary genres but represents a new way of combining narrative invention and critical reflection. Beyond this intermingling of forms, the question raised is deeply delicate, involving literary, rhetorical, biographical, socio-historical, anthropological, and psychoanalytic aspects. Kilito, who is reticent about intellectual labels, undertakes an exploration of the origins of thought, highlighting an ancient paradigm that touches on the reinterpretation of the literary text through fragmentary thoughts and meaningful images. This article aims to highlight the notion of laconic discourse and speaking silence, which, in Abdelfattah Kilito’s work, fuels both his fictions and his reflections. For the writer, language becomes the allegory of thought, the very terrain on which it unfolds, through a reading grid dominated by a multiplicity of interpretations. Kilito uses words to solicit an experience of thought, one from which emerges an emotion of life or reflection that eludes him. The discourse is transformed into a string of condensed ideas, called brachylogical, whose characteristics this analysis explores.

Keywords: Fiction, brachylogy, reflection, fragmentation, essay.

Received Date: July 20, 2025

Accepted Date: August 12, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/415

Review of ‘Domination and the Arts of Resistance’ by James C. Scott

2025-09-13T12:27:58+00:00

In his book "Domination and the Arts of Resistance," James C. Scott sought to construct a theoretical framework for understanding how the weak people resist various forms of domination, subordination, and subjugation directed against them. His ideas primarily focused on examining and analyzing the hidden and implicit dimensions of resistance in the discourses and behaviors of subordinate groups, relying on ethnographic data drawn from specific communities in Southeast Asia.

Key words : the weak people, domination, public transcript, hidden transcript, infra-politics.

Received Date: July 20, 2025

Accepted Date: August 12, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/423

Reshaping Governance Mechanisms in Social and Solidarity Economy Organizations: A Strategic Management Perspective from the Moroccan Context

2025-09-13T21:03:15+00:00

Moroccan Social and Solidarity Economy (SSE) organizations operate at the intersection of participatory norms and performance-driven expectations, confronting governance challenges rarely captured in Global-North scholarship. Adopting an abductive, multiple-case design, this study investigates how six SSE entities—cooperatives, mutual-benefit associations, and social enterprises—translate institutional plurality into strategic effectiveness. Documentary analysis, thirty semi-structured interviews, and non-participant observation reveal a tripartite governance typology: consensus-anchored models that prioritise egalitarian deliberation yet suffer protracted decision cycles; hybrid-modular structures that superimpose task-specific committees and balanced-scorecard dashboards onto member assemblies; and managerialised configurations dominated by competency-based boards and real-time KPI monitoring. Hybrid-modular organizations achieve superior ambidexterity, coupling democratic participation with formal controls to diversify revenue streams, accelerate decision latency, and enhance stakeholder legitimacy. Three recurring tensions—regulatory ambiguity versus standardisation, social-impact fidelity versus revenue pursuit, and territorial legitimacy versus scalability—act as generative forces when addressed through iterative “logic-bricolage” routines such as layered formalisation, temporal sequencing, and boundary realignment. The findings reframe governance as a path-dependent capability that orchestrates micro-level structural tweaks into macro-level resilience, extending hybrid-organization theory into contexts shaped by Islamic-finance proximity and state-led performance agendas. Practically, the study recommends governance-maturity roadmaps for managers and incentive schemes that reward incremental formalisation for policymakers. Future research should employ longitudinal and mixed-method designs to test the transferability of the logic-bricolage model across MENA ecosystems.

Keywords : governance hybridity ; strategic ambidexterity ; Social and Solidarity Economy ; dynamic capabilities ; institutional logics ; Morocco ; logic bricolage.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/424

Biomedicalization and the Embodied Self: Mechanisms of Medical Authority in Breast Cancer Management

2025-09-13T21:56:25+00:00

Drawing on biopower and embodiment, the article examines how biomedical authority in breast cancer care is produced through technologies (mammography, genetic testing, advanced imaging), institutional hierarchies, and standardized protocols. These mechanisms expand surveillance from disease to risk, privilege visual/objective evidence over lived sensation, and convert informed consent into procedure, narrowing autonomy. The analysis conceptualizes breast cancer as an embodied disruption: treatments reconfigure appearance, sexuality, and intimacy, generating body alienation and identity dissonance; reconstruction sits ambivalently between self-recovery and biomedical normalization. Yet agency persists. Individually, patients seek second opinions, combine complementary practices with conventional care, and cultivate “epistemic agency” via self-education. Collectively, advocacy networks mobilize narratives and lobby for integrative, patient-centered models that rebalance psychosocial with clinical outcomes. The article’s contribution is to link biomedicalization to identity work and to delineate “structural coercion” whereby choice is constrained within guideline-driven menus. It calls for care arrangements that retain the benefits of standardization while institutionalizing dialogic consent, legitimizing embodied testimony, and broadening success metrics beyond survival toward quality, dignity, and control.

Keywords : biomedicalization; embodiment; biopower; patient autonomy; standardized protocols; structural coercion; breast cancer.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/426

Totalitarian institutions and human engineering: A sociological reading

2025-09-24T19:43:24+00:00

The topic of total institutions serves as a fundamental entry point for understanding the complex relationship between power and the self within closed spaces. These institutions (from psychiatric hospitals to prisons and barracks) do not merely shelter individuals or regulate their behavior; they engage in a deeper act of reshaping them in a way that dissolves their individual privacy within a strict collective logic. From the very first moment, the newcomer is stripped of their name and assigned a number, and a uniform is imposed upon them. These rituals are not merely organizational procedures, but rather an announcement of a new "social birth," in which the individual leaves behind everything that connected them to the outside world.
Based on the above, we pose the central question here : How does the totalitarian institution transform into a laboratory for the re-production of humans according to its own logic? And does it succeed in completely erasing individual identity, or do individuals, even in the most extreme moments of subjugation, devise small strategies of resistance that preserve the spark of their original self.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/433

The University Professor Between Academic Status and Ethical Responsibility: A Sociological Perspective in the Moroccan Context

2025-09-24T21:27:06+00:00

This article explores the dialectical relationship between academic status and professional responsibility of university professors in Morocco, drawing on a qualitative sociological approach based on semi-structured interviews with twenty faculty members from diverse disciplines and institutions. The findings indicate that academic status is not merely determined by rank or seniority, but is constructed through the accumulation of scientific capital (peer-reviewed publications, doctoral supervision, and participation in research projects), alongside symbolic capital reflected in institutional and social recognition. Ethical integrity and teaching quality also emerged as key determinants of sustainable academic legitimacy. The study highlights the tension between the pursuit of international recognition—through publications and rankings—and the fulfillment of teaching, ethical, and societal commitments. These results underscore the specific dynamics of the Moroccan university, where maintaining academic status requires balancing scientific excellence, moral integrity, and meaningful societal engagement.

Key words: Academic status; Responsibility; University professors; Morocco; Bourdieu; Weber; Castells.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/434

The challenges of digital trust in Morocco between legal foundations and practical limitations

2025-09-25T06:51:21+00:00

The article analyzes the central role of trust in the digital economy and its legal framework in Morocco. It highlights the legislative foundations of this trust thru consumer protection, the regulation of electronic transactions, and the safeguarding of personal data. However, in the face of the rapid transformations of digital commerce, the challenges of information transparency, and the issues raised by algorithmic profiling, this framework still appears insufficient. An ambitious reform, inspired by comparative law and centered on strengthening the National Commission for Data Protection, is therefore essential to consolidate digital trust in a sustainable manner.

Keywords: Digital trust - E-commerce - Transparency - Fairness - Personal data protection.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/435

Transhumant Mobility And Customary Resource Regulation In The Imghrane Communauty (Southeast Morocco)

2025-09-25T15:31:59+00:00

Transhumance is one of the main forms of mobility in Amazigh societies, where it plays a central role in economic, social, and territorial organization.. In the Imghrane region, this ancestral practice relies on the careful management of agro-pastoral resources and seasonal movements that ensure complementarity between mountain areas and oases. Herd mobility is regulated by local institutions and customary knowledge passed down thru generations, allowing for continuous adaptation to climatic and environmental constraints. At the heart of this system, the Agdal emerges as a key institution, with ecological, social, and symbolic dimensions, ensuring both the preservation of pastures and fairness in access to resources. However, recent transformations—sedentarization, demographic pressures, rural exodus, and market integration—are undermining these balances and raising questions about the future of pastoral mobility. This article aims to analyze the forms of mobility in transhumance in the Imghrane oasis, highlighting traditional mechanisms of space management, the multiple roles of the Agdal, and the contemporary challenges of sustaining pastoral practices.

Keywords: Amazigh, Imghrane, Transhumance, Spatial mobility, Agro-pastoralism, Agdal.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/436

Demographic Transformations and Spatial Inequalities In light of the 2024 Census in Morocco: The Case of Guelmim-Oued Noun and Laâyoune-Sakia El Hamra Regions

2025-09-25T16:09:29+00:00

This study is situated within contemporary geographical literature that seeks to analyze socio-demographic transformations and evaluate spatial disparities in southern Morocco, particularly in the Guelmim-Oued Noun and Laâyoune-Sakia El Hamra regions. Its significance derives from the utilization of data from the 2024 General Population and Housing Census, which is regarded as an authoritative source providing an accurate quantitative database for analyzing trends in population structure, urbanization, and living conditions. The study begins with the concept of spatial justice, considering it a theoretical framework to explore the interaction between demographic changes and territorial policies, as well as the obstacles they pose to social cohesion and developmental equity.

An analytical-comparative methodology was employed to investigate the subject comprehensively, combining statistical metrics with qualitative evaluations of socio-spatial and geographical contexts. We aim to enhance the scientific discourse on the role of southern regions in the advanced regionalization initiative and to introduce new ideas to territorial planning that are grounded in fairness and spatial justice.

Keywords: demographic changes, spatial inequalities, territorial policies, spatial justice, the Laayoune-Sakia El Hamra region, and the Guelmim-Oued Noun region.

Received Date: July 19, 2025

Accepted Date: August 11, 2025

Published Date: August 30, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/437

New Public Management and institutional virality: the contribution of influence marketing to the adoption of e-services

2025-08-30T19:57:31+00:00

The digital transformation of public administration depends to a large extent on user acceptance of the digital services on offer. This study explores the determinants of intention to adopt public e-services through an integrated model mobilizing variables from the Technology Acceptance Model (TAM) and specific institutional dimensions. Using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, a structural model was tested on a sample of 100 respondents. The results show that ease of use, source credibility and institutional virality have a significant and positive effect on adoption intention. On the other hand, perceived usefulness and subjective norms showed no positive effect, suggesting an appropriation dynamic influenced more by perceptions of reliability and institutional exemplarity than by classic dimensions of perceived performance. These results call for a rethinking of e-services communication and deployment strategies, with a focus on trust, fluid usage and institutional visibility.

Keywords: Adoption of public e-services TAM model PLS-SEM Institutional credibility Digital transformation.

Received Date: July 19, 2024

Accepted Date: August 11, 2024

Published Date: August 30, 2024

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/409

Mobilizing Green Investments and PPP Governance in the Energy Transition: Regulatory Challenges and Prospects for Morocco

2025-08-30T19:15:06+00:00

The global energy transition demands a massive and urgent reallocation of capital toward low-carbon assets, crucial for achieving international climate objectives. However, mobilizing green investments unfolds within a landscape marked by multiple regulatory and institutional challenges. This article provides an in-depth analysis of the fragmentation of sustainability taxonomies, the diversity and heterogeneity of non-financial disclosure standards, and the persistent uncertainty regarding the prudential treatment of green assets. Additionally, the study highlights structural governance limitations in carbon markets, alongside non-financial constraints such as lengthy administrative permitting procedures and infrastructure bottlenecks. By comparing regulatory frameworks across the European Union, the United States, China, and Morocco, the research emphasizes that regulatory convergence, enhanced transparency, market integrity, and effective procedural reforms are essential conditions for lowering the cost of green capital and accelerating the energy transition. Lastly, the article offers strategic recommendations aimed at strengthening overall regulatory coherence and encouraging the integration of emerging economies into sustainable finance, thereby contributing to a more inclusive and effective global mechanism.

Keywords: Global energy transition, green finance, sustainability taxonomies, non-financial disclosure, carbon markets, regulatory convergence, emerging economies.

Received Date: July 19, 2024

Accepted Date: August 11, 2024

Published Date: August 30, 2024

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/408