Dr SAMAKE Amadou, Dr KOIVOGUI Siba Kolin, Dr KEITA Abdoulaye and Dr ELMOCTAR Ibrahim AG 2026. How Consumer Involvement Reweights WOM and eWOM in a Hybrid Market . International Journal of Scientific Research and Innovative Studies. 5, 6 (Nov. 2026), 235 to 248 . DOI:https://doi.org/10.63883/ijsrisjournal.v5i6.1061.