DR SAMAKE AMADOU; DR KOIVOGUI SIBA KOLIN; DR KEITA ABDOULAYE; DR ELMOCTAR IBRAHIM AG. How Consumer Involvement Reweights WOM and eWOM in a Hybrid Market . International Journal of Scientific Research and Innovative Studies, [S. l.], v. 5, n. 6, p. 235 to 248 , 2026. DOI: 10.63883/ijsrisjournal.v5i6.1061. Disponível em: https://ijsrisjournal.com/index.php/ojsfiles/article/view/1061. Acesso em: 12 nov. 2026.