EL MAHDI JUIHER; HMAD OUADDI; ANASS GUERGUER. New Public Management and institutional virality: the contribution of influence marketing to the adoption of e-services. International Journal of Scientific Research and Innovative Studies, [S. l.], v. 4, n. 4, p. 01–11, 2025. DOI: 10.63883/ijsrisjournal.v4i4.409. Disponível em: https://ijsrisjournal.com/index.php/ojsfiles/article/view/409. Acesso em: 4 sep. 2025.