SALMA ERRAOUI. Reflections on marketing ethics in the face of the challenges posed by artificial intelligence and big data: rethinking values and rules in the digital age. International Journal of Scientific Research and Innovative Studies, [S. l.], v. 5, n. 4, p. 963–969, 2026. DOI: 10.63883/ijsrisjournal.v5i4.919. Disponível em: https://ijsrisjournal.com/index.php/ojsfiles/article/view/919. Acesso em: 20 sep. 2026.