The key Determinants of Entrepreneurial Success for Young Entrepreneurs in the Casablanca-Settat Region of Morocco?

Abstract

Our research aims to understand how young entrepreneurs in the Casablanca-Settat region of Morocco succeed in their businesses. To achieve this, we draw on several theoretical models that have been developed by recognized researchers in the field of entrepreneurship, such as Kessler, Ahmad and Hoffman, Lasch et al., and Hannu Littunen.

The model we have developed aims to explain entrepreneurial success by focusing on three essential dimensions. Firstly, the entrepreneur's profile is an important factor in the success of their business. Therefore, we study the personal characteristics of the entrepreneur, such as their level of education, work experience, motivation, creativity, leadership, risk-taking ability, and tolerance for ambiguity. Secondly, we examine the business environment. External factors such as financial resources, regulations, competition, partnerships, and customer relationships can also have a significant impact on entrepreneurial success. Therefore, we analyze how these factors can affect the business's performance. Finally, we evaluate the preparedness for business creation. This dimension refers to the strategies, skills, and resources that the entrepreneur uses to prepare for the creation and development of their business. We examine how the entrepreneur uses these resources to anticipate risks, identify opportunities, and develop an effective strategy for their business creation.

Keywords:
Entrepreneurship; Entrepreneurial success; Entrepreneurial profile;  Key success factors (KSFs); Entrepreneurial determinants.

Received Date: August 21, 2025              

Accepted Date: September 13, 2025            

Published Date: October 01, 2025

Available Online at https://www.ijsrisjournal.com/index.php/ojsfiles/article/view/494